![]() ![]() Then watchmaking, and design,” she said.Īmandine looks up to Danièla Dufour, a daughter of the Swiss watch master Philippe Dufour, who recently joined his atelier. To her, studying art is equally important as studying watchmaking. She examined, and then photographed, some pocket watches with elaborate enameled cases and perfume atomizers inset with clocks. On her Instagram feed, Amandine said, she is trying to achieve a balance between wrist shots and some where she is featured: “It’s weird to say, but my favorite type of photo is when there is no watch - for example, when I eat ice cream and I just share an enjoyable moment.” “Sometimes I get products sent to me,” Amandine said, “but I only talk about them if I’m really into them.” Her father said that, at least for now, Amandine would not become involved in any sponsorship or financial arrangement to ensure that her posts are free of any constraint. ![]() Her parents regularly help her with IG captions, and filter her direct messages. Later, during a family discussion at home, Amandine’s father asked if she would like to start a social media site to share her opinions and, while she was enthusiastic, her mother was reluctant, but finally agreed. Bacs, who was in the audience, introduced himself and proposed doing the video. “So I went up and explained a little bit about my passion. “I was a little embarrassed, but I reminded myself that they are all professionals, they are all people who love this and there is no way will they judge me,” she said. ![]() ![]() They said she should attend watch events, talk with people and do what she loves, then the moderator, the Phillips auctioneer Clara Kessi, asked Amandine to come onstage. And she got the pale blue Mission to Uranus MoonSwatch ($260), too.ĭuring lunch on Bains des Pâquis, a jetty on the shore of Lake Geneva, Amandine guided us through the basics of Swiss fondue (“if you drop your bread in the cheese, you have to do something, like sing a song”) and described Geneva Watch Days 2021, a trade show that could be called the start of her public career.ĭuring a panel discussion titled “What Women Want,” Amandine’s father asked what advice the panelists - who included Yacine Sar, head of communications at the Swiss brand Urwerk, and Suzanne Wong, editor in chief of WorldTempus - would give a 10-year-old interested in watchmaking. Once inside, she caught the attention of Andrew McUtchen, founder of the Australian website Time + Tide Watches, and he interviewed her for his MoonSwatch video (she spoke in English, a language she has been learning on her own). The first stop was the Swatch boutique on Rue du Marché, where the sales assistant immediately recognized Amandine as one of the customers who got a MoonSwatch on March 26, the day that the 11-piece collection debuted to near riots in several cities around the world.Īmandine and her father had waited in line outside the store for a few hours, giving her time to do a series of Instagram Stories about the experience. She had just returned from a monthlong vacation in Senegal to visit relatives, and school would be starting in a few days. That was in late August, when my 6-year-old son and I spent part of a day with Amandine and her father in Geneva, a city she loves and wanted to show off. “I don’t even walk in the boutique,” she said as we passed the shop on Rue du Rhône. And the Tubogas is still her dream watch, but she knows she has to wait for it. ![]()
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